# Adil Mhira — Design Breakdown

> UX Strategist Designer and Service Design Lead based in Paris, France, with 20+ years of experience in strategic design, service design, and organizational transformation across the automotive, energy, banking, and insurance sectors. Currently Service Design Lead at Renault Group. Design Breakdown (designbreakdown.com) is his interactive portfolio.

Adil Mhira works at the intersection of design, organizational strategy, and AI integration. His practice focuses on making organizations see what they cannot see on their own: invisible processes, disconnected KPIs, and the political dynamics that block transformation. The portfolio includes an interactive CV, a strategic-diagnostic tool, and essays on strategic design.

The site is bilingual (French and English; append `?lang=en` for English) and exists on three domains: `designbreakdown.com` (primary), `designerstrategic.com` (redirects), and `adilours.github.io/CV/` (GitHub Pages mirror that redirects to the primary domain).

## Pages

- [Home / Interactive CV](https://www.designbreakdown.com/): Interactive portfolio with a 3D avatar, a "Zero Bullshit" mode, and a strategic-diagnostic quiz that profiles the visitor (executive, CX designer, or curious) and returns a personalized verdict.
- [About / À propos](https://www.designbreakdown.com/a-propos/): Who Adil Mhira is, his trajectory and expertise, plus an FAQ answering "Who is Adil Mhira?", "What is strategic design?", "What does a Service Design Lead do?", and "What is Design Breakdown?".
- [Blog](https://www.designbreakdown.com/blog/): Essays on strategic design, organizational blindness, and the role of the strategic designer.
- [Contact](https://www.designbreakdown.com/contact/): Ways to reach Adil Mhira and book a discovery call.

## Articles

- [Les organisations ne voient pas ce qui crève les yeux. Et c'est normal.](https://www.designbreakdown.com/blog/les-organisations-ne-voient-pas-ce-qui-creve-les-yeux-et-c-est-normal.html): Why organizations are structurally blind to obvious problems (silos, invisible processes, KPIs disconnected from reality) and how the strategic designer's role is to show what no one else sees.

## Expertise

- Strategic Design, Service Design, UX Strategy
- Organizational Design and Target Operating Model (TOM)
- Customer Experience and Employee Experience
- AI Integration in design and organizations
- Sectors: automotive, energy, banking, insurance

## About

- Name: Adil Mhira
- Role: Head of Service Design — UX Strategy & Transformation, at Renault Group
- Location: Paris, France
- Experience: 20+ years
- LinkedIn: https://www.linkedin.com/in/adilmhira/